Keep
it Simple: What to Avoid on Your Website
By M. E. Wood
1.
Music. Just because you like it doesn’t mean
the 1000+ people that visit your site will. You don’t
want to chase them away. You want to entice them to stay.
Not to mention it slows down the site and makes some of the
older systems crash. The site isn’t for your enjoyment,
it’s for the readers.
2. Graphic
Intensive. Don’t over-power your site with
visuals. You don’t want to piss off anyone by crashing
their screen. When a website takes too long to load the majority
will leave, moving on to the next site.
3. Funky
Colours. They are hard on the eyes. If the visitor
gets a headache they won’t hang around. Set your screen
on the brightest setting then read your website for 30 minutes.
Look away from the screen. If you don’t still see the
colour and don’t have eye strain you should be ok.
4. Floral
Backgrounds. They are beautiful for personal pages.
But you are running a business. Maintain a professional image.
Patterned backgrounds may look nice but can make it hard to
read the text. Keep it simple.
5. Tiny/Big
Print. Make sure you print is a minimum of 12 points.
Don’t bold large sections of text. Limit bolding to
titles and subtitles or to accentuate a word. Again, this
is to reduce eye strain and encourage further surfing of your
site.
6. Unusual
Link Colours. Blue is the universal standard signifying
a link. Whatever you do don’t change the traditional
link blue. You want your visitor to recognize your links and
use them.
7. No Contact
Email Address or using a hotmail account. If you
are using one of the contact forms be sure to have your email
address visible on the page as not all forms work with all
browsers.
8. Old
Content. It’s important to update your site
regularly. Once a month at a minimum is ok but weekly is better.
Visitors like current content so do the WebCrawlers. Switch
things around.
9. Not
proforaeding yuor cotnent.
10. Lack
of organization. Group your information into categories.
Have content tabs at the side or at the top for easy access.
Don’t make your readers look for them. Again this is
a standard. Don’t repeat the same content all over the
place just to fill space. Less is more.
11. No
White Space. Less is more (where did I see that before?)
Blank space, doesn’t mean it needs to be filled. White
space makes graphics and content visually appealing and scan-able.
Not to mention causes less eye strain.
12. Error
links. Once a month click through all of your links
to make sure there are no errors.
***
M. E. Wood is a editor of two newsletters
for WordMuseum.com and a reviewer for LinearReflections.com
. She has been published online and in print. http://www.m-e-wood.com
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*published
National
Association of Women Writers / Spring 2004
Writer's Guide |