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Milli
Thornton
Please
join me in a big Word Museum and PromoBeats welcome to Milli
Thornton.
Moe: Please
tell us what name(s) you write under, the name of your book(s),
the genre of your book(s), and the formats.
Milli
Thornton: I write under my real name, Milli Thornton.
The name of my first book is Fear of Writing: a book for writers
and closet writers using fun exercises, known as Fertile Material,
to unleash creativity and promote instant story writing. Fear
of Writing also features stories about fictional characters
who suffer from fear of writing but experience a creative
breakthrough. The sequel, Son of Fear of Writing (release
date 2004), will feature stories and vignettes written by
readers and workshop participants using the Fertile Material.
Fear of Writing is available in paperback and e-book. The
genre is Creativity/Writing Skills.
Moe: What
do you do to promote your book(s)?
Milli Thornton:
My most visible and enduring promotion is my website. I also
taught myself how to be a workshop presenter so I could see
my writing exercises in action. As a result of my first workshop
in Santa Fe, New Mexico in March 2001, the first Fertile Material
writing circle was born. Back then, the Santa Fe writing circle
met weekly to use the exercises. Soon, I started writing circles
in two other towns: Albuquerque and Taos. The writing circles
are a good way to sell my book direct to new members and to
see the material in my book being used consistently over time.
The Santa Fe writing circle now meets monthly – I’ve
been doing the exercises in person with that group for several
years now. That particular writing circle also caused me to
realize I needed to produce a sequel. A sequel is a good way
to bring in more readers; particularly in this case, where
the readers of my first book get to star in the second book.
Moe: What
method or methods of promotion have you used that works well?
Milli Thornton:
#1 Workshops based on the exercises in my book
#2 Weekly and monthly writing circles based on my book
#3 Website (my website has been great for visibility, but
it doesn’t sell quite as many books as do workshops
and writing circles)
#4 Sample chapter available online
#5 Online writing course at my own website based on my book
#6 Chatroom at my website with other authors or myself as
guest
#7 Ezine (including a Fertile Material feature every month)
#8 Guest appearance in someone else’s chatroom
#9 Free photo gallery of my Australian writing retreat
#10 Free bumper sticker featuring my web address
#11 Free bookmark
Moe: What
method or methods of promotion have you used that have not
worked well?
Milli Thornton:
#1 Book publicists
#2 Workshop tour of another state – it was too early
in the game and I didn’t have any help to promote the
tour
#3 Book festivals where you pay to sit at an author booth
#4 Book signings – they work well if you are VERY gregarious!
#5 Amazon.com – unless your sales ranking is extremely
high, you will need to be energetic to drive customers to
your Amazon page
Moe: Where
did you learn how to promote your books? Is there a special
place or places where you find good promotion information?
Milli Thornton:
I was inspired to become a workshop presenter by watching
Bobbie Christensen of American Self-Publishers Association.
I attended her seminar Marketing Your Book on a Shoestring
Budget in Albuquerque in November 2000. After that experience
set me on fire, I became self-taught. I love to develop my
own ways to promote my book/website.
Moe: Do
you like to promote? Or do you find it frustrating?
Milli Thornton:
When my book was released in 2000, I was an extremely shy
person. It took me quite a while to really get going with
promotion. When I decided to hold my first workshop, I went
to Toastmasters to get myself some public speaking experience
and that was very helpful. I enjoy being a workshop presenter,
but I don’t always enjoy the masses of promotion you
have to do to fill the room – mainly because it’s
so much work for one person and I get burnt out. If you have
someone to help you it can make all the difference. My husband
has the opportunity to retire for a year and he is going to
act as my manager. I can’t wait to have someone help
me with promotion! I have burnt myself out on it too many
times. Also, there are certain tasks that I can’t seem
to stay on top of – such as maintaining my mailing list
– which effects my enthusiasm for doing email promos,
etc. The parts I most enjoy involve designing something new,
such as a flyer for a new workshop or a new feature for my
website. I also enjoy writing articles to help promote my
book/website and wish I had more time to concentrate on that
angle of free promotion.
Moe: Have
you been interviewed as an author? By which mediums?
Milli Thornton:
I’ve been interviewed by eZines – which is great
because you can think about your answers and eliminate the
typos! I’ve been interviewed (and sometimes grilled)
in chatrooms, which is fun too but you really have to think
on your feet (and typos happen, haha).
I‘ve been
interviewed twice on the radio - which worked very well once
I got in front of the microphone. But I hate doing The Approach:
the part where you have to sell yourself to the manager of
the station to snag a five or ten minute spot. I’m looking
forward to having a manager to set up appointments for me.
Then I can be one of those authors I’ve heard about
who simply picks up the telephone (still dressed in her pajamas)
to do an interview with a radio station five or six states
away.
Moe: Do
you have any good promotion tips for your fellow authors that
you would like to share?
Milli Thornton:
Don’t try to cover every promotion angle. It’s
tempting to try to use all the cool promotional methods you’ve
read about, but it can burn you out. Experiment until you
find your niche and then become the best you can at the kind
of promotion you really like to do.
Moe: Please
add anything else here you'd like to say.
Milli Thornton:
Learning to promote my book has taken me from a shy, stay-at-home
person to one who can handle fronting a writing workshop or
talking on the radio. It has also pushed me to learn web design
(because my husband didn’t have time to update my website)
and to learn a myriad of other skills, such as: how to produce
a monthly eZine; how to run a chatroom; how to produce an
e-book; how to self-produce flyers and press releases to promote
my workshops; how to design and launch an online writing course;
how to design a book cover, format my book and upload it to
my publisher. Without the necessity to promote my book, I
would have missed developing a whole area of my potential
I didn’t realize existed.
Moe: Please
add a short bio, your personal website url, and your publisher(s)
url for your book's page(s).
Writing workshop
presenter Milli Thornton was born in Wallace, Idaho in 1960
and has suffered from fear of writing for most of her life.
She migrated to Australia with her family at age twelve, where
she discovered that “blue” means redhead and “billy”
is a tin you brew bush tea in. She sampled a variety of home
bases, including Coffs Harbour, Sydney, Darwin, Melbourne,
Airlie Beach on the Barrier Reef, and the Blue Mountains.
After 25 years in her beloved Australia, Milli returned to
the United States to reunite with her scattered family. She
lived for five years in the mountains of New Mexico with her
husband and two cats, where she ate chimichangas and sopapillas
instead of prawns, snags, and pavlova. She went bush (returned
Down Under) in 2003, where she’s savoring Vegemite,
boxing with the ’roos, and giving that famous Aussie
salute - swatting bush flies!
Visit the photo
gallery at Milli’s website to follow her Aussie writing
and bushwalking adventures. The gallery and journal records
her two-week stint working on the sequel at Varuna Writers’
House in the gorgeous Blue Mountains of New South Wales. Admission
to the gallery is free: Visit Fear
of Writing website.
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