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Rosemary Aubert
I had the pleasure of meeting Rosemary when she drove all the way from Toronto to conduct a research workshop for the Quinte Writers Guild. Please join me in a big Word Museum and PromoBeats welcome to mystery author Rosemary Aubert Moe: Please tell us what names you write under, the names of your books, the genre of your books and the format. Rosemary
Aubert: 1. Two Kinds of
Honey (Oberon, 1977) Poems. Moe: What do you do to promote your books? Rosemary Aubert: My goal is to become famous one person at a time. So I try to see my readers up close and individually. I do public speaking and teaching. I hand out printed matter (I never put it in piles or in "goody bags"). I hand things out one at a time and say "Here's something about my new book." I always launch a book big-time at a good mystery bookstore and invite everybody I know. I invite people personally, one-on-one, face-to-face. I call only the people I can't see personally and I mail to only the people I can't call. Whenever possible, I try to write how-to articles for magazines. This increases my profile as an author who knows the business and the craft. I don't mind being paid for these but I will do them just >for the publicity if necessary. I also support the Crime Writers of Canada and the Mystery Writers of America as well as the Bloody Words conference because I think an author needs to be part of the whole scene and needs to support fellow writers and would-be writers. Organizations and conferences provide excellent opportunities for one-on-one promotion. Moe: What methods of promotion have you used that worked well? Rosemary
Aubert: Moe: What methods of promotion have you used that have not worked well? Rosemary
Aubert: Moe: Where did you learn how to promote your books? Is there a special place or places where you find good promotion information? Rosemary Aubert: I learned the tricks of the trade from being in the publishing business for 33 years! I think writers' magazines and conferences can help. So can a conversation with a bookseller. You might also consider hiring a publicist for a very short time (like a day) and just chatting with him or her. I haven't tried this but since I, myself, worked as a publicist, I know there are things a publicist can help you with, for example, how to "position" yourself in the market. Moe: Do you like to promote? Rosemary Aubert: It's great. I love it. It's easier and more fun than writing and you don't have to do it alone in your apartment. Moe: Have you been interviewed as an author? By which mediums? Rosemary Aubert: All mediums. Many times. Be yourself. Moe: Do you have any good promotion tips for your fellow authors that you would like to share? Rosemary: A long time ago I heard an agent say that it was too bad she couldn't package her authors' personalities along with their manuscripts because that would make it so much easier to sell their books. I never forgot what she said and I have used it as the keystone of my promotion. I think people are fascinated by the personalities of most authors and that readers can have that personality along with the book. I try to give them my personality in one-on-one promotion. I feel confident doing this because I know that most people love to meet authors. And I love to meet my readers. Moe: Please add a short bio. Rosemary Aubert was born in Niagara Falls, New York. She now lives in Toronto where she works as a Judge's Deputy in the Ontario Superior Court of Justice. She is a two-time winner of the Arthur Ellis award for Canadian crime fiction. Rosemary's official website. 01/04 |
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